The Advertising Productivity Audit was created to help companies to optimize the advertiser / agency relationship to insure that the advertiser gets the maximum return on their marketing communications investment. It is different and better than conventional agency evaluation processes because:

1. It requires thoughtful mutual consideration of the fundamental issues effecting the relationship.

2. It reveals both immediate and long-term operational problems, and points the way toward solutions.

(Continued)
3. It provides both quantitative and qualitative bench-marks that can be repeated to measure progress.

4. It provides the framework for a continuing self-appraisal for all the participants.

5. It is analyzed and administered by an experienced, objective third-party; which guarantees anonymity for the respondents, and eliminates potential bias.

The number of questions varies to reflect the differing needs of our clients, as well as differences in the scope of work performed by the agencies involved.

All questionnaires include a provision for the participants to provide open-ended comments and observations. The chart on the right shows the areas of the working relationship that most questionnaires probe.

Agency Appraisals Paper

Media Buying Options

Media, Message & Brand