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| Search Risks |
When an Agency Search is warranted it should be treated as a critical business decision, and the process carefully managed so that it won't have to be repeated any time soon. Here are four ways that we help to insure that from happening:
• By enlarging the pool of potential candidates, based on personal familiarity with more resources; |
• Crystallizing the real needs and focusing the search on the candidates most likely to meet them; • Insuring that any trial assignment given to the finalists yields a product that will enable the selection committee to make a more informed and enlightened choice; • Providing comparative compensation data and contract expertise. |
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| No Tube Sox Solutions | An Agency Search is about helping individual advertisers to find solutions for their unique needs. So we don't have any "one size fits all" recommendations. | Each search is tailored to your business needs and your company's operating style. We begin with the road map below, and then adapt it as necessary. | |||||||||
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| Road Map |
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| Four Reasons To Use McB |
1. Real Experience ... Not just managing searches, but finding solutions to advertising problems. There's a difference between watching a search and being personally responsible for finding a successful solution to an advertising problem. We know because in our past we've actually fired and hired agencies and been responsible for the consequences. 2. Broad Knowledge ... During 25 years as a senior marketing and advertising manager, plus 13 more as a consultant, McBride has worked directly with dozens of different firms providing all sorts of marcom services to all sorts of advertisers. |
We can help you to avoid the wrong choice and having to repeat the process anytime soon. 3. Reputation for Integrity and Fairness ... Unlike the Agency Library Search Consultants, we don't solicit payments from agencies; so we have no conflicts of interest, thus we never play favorites for our own financial self-gain. 4. Wide Acquaintance Among Agency Chief Executives ... This comfort and familiarity facilitates more candid discussions throughout the search process. |
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| More Search Information | Download our 15 page Gray Paper on Agency Search Issues for Advertisers here. | Download our 16 page Gray Paper on Agency Apprisals here. | |||||||||
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| Contact Information | If you would like to discuss how we might assist your company in some way, call Jack McBride at 209-577-1464 or send an email to: jjmcbride@mcb-associates.com. | If you are an ad agency interested in knowing how to get into our data base, please take a look at our Agency Guidelines page before contacting us. | |||||||||
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| © Copyright 2005, McBride & Associates |
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