McBride & Associates: Marketing Communications Management Solutions

IDEAS

The Ideas section will remain open for the time being to continue to offer access to our Gray Papers on Agency Searches, Appraisals, Marcom Sourcing. Some of the emperical data in these papers is out of date but the principles still apply.

McBride & Associates was formed in 1991 to help companies to improve the accountability and productivity of their marketing communications relationships.

But now after 18 years of working with some of the largest advertisers in the U.S., it is time to move on. Effective January 1, 2009 I am no longer soliciting or accepting any new engagements. To all our previous clients, I will continue to provide support as needed.

The 2.0 version of my business can be found at: www.McBridePhotoGraphics.com.