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| Been there, done that ... Our Managing Director has actually fired and hired agencies for a wide-range of services; established a la carte alternative creative relationships to meet specific needs; managed in-house services that created, produced and placed advertising; hired and managed an independent media buying service; and finally negotiated equitable financial agreements and contracts with each of these individual agencies and vendors. No conflicts of interest ... Proprietary financial modeling tools ... McBride's database of operating cost information, from all sorts of agencies and service companies, combined with our proprietary financial modeling techniques enables us to establish equitable and creative financial arrangements that offer incentives for both parties to behave in cost efficient ways. |
Consumer products experience, plus ... McBride & Associates merges consumer products marketing and branding disciplines with the latest creative and information technologies to provide our clients with processes and tools to improve the effectiveness of all their advertising and marketing communications efforts. Our prestigious client list spans a broad range of industries, including digital hardware & software, telecommunications products & services, financial services, quick service restaurants and consumer products with annual marketing communications budgets ranging from $5Mil to $500Mil. |
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| Broad bandwidth ... Our engagements have covered the full spectrum of Marcom resources including mass-media advertising agencies as well as firms specializing in direct marketing, sales promotion, ethnic advertising, event marketing, co-op advertising and in-store merchandising. The best testimony to the success of our efforts can be seen in the fact that most clients have given us multiple assignments. Additional Information ... |
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| © Copyright 2004, McBride & Associates |
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