Background
This Sample Survey shows the proprietary methods we use to assist Advertisers quickly and conveniently obtain feedback from an entire organization on their general level of satisfaction with an Agency's service.  Notice that in our Agency rating scales, there are both "Neutral" and "No Opinion" choices for each question. The "Neutral" choice implies that the respondent has first hand knowledge, and feels truly "Neutral" about the Agency's Performance. In contrast the "No Opinion" option applies to those questions where the respondents personal experience with the Agency does not enable them to make an informed judgment.

Respondents are instructed not to feel compelled to answer questions where they have little, or no, first-hand experience.

(Continued)
At the beginning of the questionnaire we solicit information regarding the respondents experience working with Advertising Agencies in general and their specific interactions with the agency being reviewed.

Requesting this information up front serves to make the respondent more objective, plus it enables us to weight individual responses based on any number of different criteria in our final analysis.

At the end of each section there is an opportunity for the respondents to provide additional supporting or clarifying comments. This is one of the most important sections, because it's an opportunity for them to suggest ways to make the advertiser/agency relationship more effective.
Instructions:
After you have completed the hypothetical survey, please click the Submit Agency Appraisal Form button at the bottom of the final page. We will then prepare a set of charts that shows how the data is reported and applied, and Email those back to you in PDF format.  NOTE: In order for us to respond to your entry, you must fill in the Contact Information section at the end of the Questionnaire.
SAMPLE QUESTIONNAIRE
Agency Experience
1. How long have you been working with this Agency?

Less than 1 month
1-3 months
4-6 months
7-12 months
1-2 years
3-5 years
More than 5 years
2. Have you ever worked in an Advertising Agency? Yes No
3. Which of these Agency Departments do you interact with regularly?
(Check all that apply)

Account Management
Creative
Account Planning/Research
Media
Executive Management
Field Marketing
Production (Broadcast or Print)
Interactive/Online Marketing
Public Relations
Traffic
Billing/Accounting
4. How often do you meet or speak with someone from the Agency (choose from the options below)?
Account Management Support
5. Please rate your overall satisfaction with the Agency's Account Management support.
6. Please rate the importance of each factor and your satisfaction with the performance of the Agency's Account Management department.
Factor Importance Satisfaction
Knowledge of our business/services
Ability to communicate clearly and concisely both verbally and in writing
Open-mindedness (does fresh input modify their thinking)
Willingness to initiate actions (proactive vs reactive)
Adherence to timetables
Effective cost management
Enter any comments or suggestions below. (Please comment
on any Satisfaction scores of "1" or "2".)
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McBride & Associates